Make It Look Like a $Million

INDUSTRY

Finance | Mortgage | Home Design

DELIVERABLES

How-To Video Campaign

Branded Content

Social Content

Influencer Marketing

Micro-Moment Marketing

Challenge: Boost bankrate.com site and social engagement and drive additional revenue in the mortgage vertical.

Solution: A video collab with influencers - former Bravo “Million Dollar Listing Miami” luxury real estate agent and a former contestant on “The Bachelor” (also a luxury real estate agent). We produced videos on how to make your home look like a million dollars without shredding cheddar. Each video delivered value and could be consumed quickly.

Videos were added to relevant top performing pages on the site. Data analytics proved that revenue per visit with video was $0.89 higher per visit compared to pages without video in the mortgage vertical.